Learn

Ranklance Learn is a set of plain-English guides to Answer Engine Optimization (AEO): how AI answer engines like Google AI Overviews, ChatGPT and Perplexity choose sources, and what WordPress site owners can do about it. Every guide is checked against primary sources and dated, so you know how current it is.

• What Is Answer Engine Optimization (AEO)?

  What AEO is, how it differs from SEO, how answer engines pick their sources, seven steps to do it on WordPress, and how to measure it.

• How to Add an llms.txt File to WordPress

  What llms.txt is, how to add it to WordPress with Yoast, Rank Math or by hand, how to check it works, and what 2026 data says about who reads it.

• The AEO Score Explained: 8 Dimensions and How to Improve Each

  Exactly how Ranklance's 100-point AEO score is calculated across eight dimensions, why pages score lower than posts, and the order of fixes that raised our own scores.

• How to Block AI Crawlers on WordPress (and Which to Allow)

  The AI crawlers that visit WordPress sites, which ones decide whether you appear in AI search, a safe robots.txt example, and Cloudflare's new AI bot defaults.

• What Is Share of Model? Measuring Your Brand in AI Answers

  Share of Model measures how often AI answer engines name your brand. Where the term comes from, how to calculate it, a free spreadsheet method, and why the number jumps around.

• How to Track AI Search Traffic in Google Analytics 4

  How GA4's built-in AI Assistant channel works, how to find ChatGPT, Perplexity and other AI visits with a regex or a custom channel, and what GA4 can't show you.